While Google’s Android TV has seen tremendous development on the worldwide level, the United States has not received much traction. Android TV remains behind the pack in the U.S., while Roku continues to dominate the market, according to a fresh study.
Strategy Analytics has just disclosed a few Q1 2019 figures showing how the streaming industry was going to begin the new year. For Roku, it was a record-setting quarter with Roku phones accounting for 30 percent of US revenues. This allegedly introduced up to 41 million phones in total, including both Roku boxes and Smart TVs.
As for Android TV, sales were much less spectacular compared to Roku, and Chromecast by extension. Apparently, only 9% of phones sold in Q1 2019 were either Android TV or Chromecast, sitting under Amazon’s Fire TV and Samsung’s Tizen at 12% and 11% respectively. “Google and Amazon clearly have their work cut out to stay in touch with the market leader.” points out a manager at Strategy Analytics.
Unfortunately, in comparison with the Roku, this merely remains a trend for Android TV and Chromecast. Over the previous three years, Google’s two platforms have seen development, but only to a minimal degree, while Roku remains popular in the States. However, it’s not just a issue for Google, as development for most other systems, including those from Amazon and Apple, as well as consoles like PlayStation, Xbox, and Nintendo Switch are all pale compared to the Roku.