With Featured Snippets, the data you are looking for is immediately highlighted by Google Search. Today the firm has detailed a new algorithm update that will make these responses more helpful by maintaining them up-to-date and fresh.
With this update algorithm— which came out in late Q1 of this year, Google’s search systems have a better “understanding of what information remains useful over time and what becomes out-of-date more quickly.” One instance the firm argues is how a search for “revenue brackets” should surface outcomes over the present tax year rather than the past year.
Other data, however, is evergreener where ““underlying explanation doesn’t change over time.” In this case, “clearest description is often found on an older page.”
Work to ensure that Google’s algorithms are able to comprehend language at the same rate as humans — especially when the query implies helpful context — especially benefits featured snippets. Google Search is now going to find the most useful and up-to-date pages to highlight because of the update.
Meanwhile, when updating featured snippets, Google will get better as more data becomes accessible rather than static.
Another instance that Google has claimed is to pull the latest data for present occurrences: “If you’re searching for a food recall, for example, you probably want to find the most recent information with guidance for that specific issue.”