Many of the features of Google Lens announced at I / O 2019 have been introduced. This involves redesigning the visual search feature of Google with filters from Dining and Translate, as well as an AR experience. You can now attempt the experiences of Google Lens AR below.
The recent iteration of Google Lens went extensively to Android and iOS at the end of May. New features include automatic “Translate” that overlays text over the original work in your required language to retain context, and “Dining” to point to restaurant menus for Google Maps images and reviews.
Other filters include “Text” for optical character recognition (OCR) and quick real-world copying / pasting, and barcode shopping, clothing, furniture, and more. The default search mode is “Auto,” with features available from here for Google Lens AR.
Google intends to create Lens the gateway to internet content by recognizing real-world items and then providing more data. For instance, from selected museums, pointing Lens to paintings can bring up more about the job. During a live match, scanning the logo of an NBA team loads live ratings.
What makes it an augmented reality is how Google combines videos and animations with the physical environment by often keeping in the live frame the object that launched the experience— and your environment. With the following true examples, they are formally known as “Living Surfaces”:
Google made an exciting promotion last month for Stranger Things 3 with Netflix in the New York Times. The three advertisements above — earlier accessible only in the print edition — will initiate a thematic interaction. (Open the pictures in fullscreen one at a moment.) Once acknowledged, a pill that notes the ad appears at the very top of your screen, with the volume mute control at the bottom right.
All the examples below feature the Google Lens camera logo to indicate that it will load an experience by tapping your phone. The experience of Stranger Things features a connection to goo.gle/Lens and the theme of tagline “Unlock something weird.” Particularly promising is the shopping poster print, while the last is a shopping demo.