The copyright scheme of YouTube can be a double-edged sword at times. For some creators of YouTube, the use in their videos of short music clips has seen copyright owners and music companies become the cause of lost income. Now, to avoid that, YouTube is making modifications.
YouTube describes in a blog post how to update the Manual Claiming tool to make things fairer for designers on the platform. YouTube specifically prohibits copyright owners from taking the monetization from videos that use very brief clips from a song or involuntary inclusion, such as background music and from the control of the creator.
Notably, this will not change the way a video is automatically flagged by the content ID system. The copyright holder may also still deprive the video of monetization or block the infringing material. YouTube hopes that by removing the capacity of copyright owners to take the monetization from the video of a creator, they will simply leave the material alone.
This follows on from a promise made last April when YouTube said it wished to tackle this issue of violence for the sake of its creators. YouTube, of course, still proposes that creators use unlicensed content as much as they can in the first location to prevent this issue.
These new strategies will take impact for all manual claims in mid-September.