The Play Store Material Theme redesign is now official on Android after months of waiting and temporary appearances. The revamp was announced today by Google after it started to roll out extensively last week. The company also explained the key changes in detail.
This “complete visual redesign” comes as there are now more than two billion active monthly users in the Play Store. The Material Theme’s end objective and “several user-facing updates” is to build a“cleaner, more premium store that improves app discovery and accessibility for our diverse set of users.”
Google highlights four key modifications:
- To make browsing faster and easier, we’ve introduced a new navigation bar at the bottom of the Play Store on mobile devices and a new left navigation on tablets and Chrome OS.
- There are now two distinct destinations for games and apps, which helps us better serve users the right kind of content.
- Once users find the right app or game, the updated store listing page layout surfaces richer app information at the top of each page as well as a more prominent call-to-action button. This makes it easier for users to see the important details and make a decision to install your app.
- You’ll also notice our new icon system with a uniform shape, helping content to stand out more over UI.
That last enhancement has to do with Google requiring new rounded square app icons for Android and Chrome OS playback.
Last Friday, after several users encountered the look from late May to mid-June, the Material Theme Play Store started to roll out widely. We first activated it in April, and as of this week it should be accessible to all customers.