If you have lately conducted a search on Google and realized that the resulting website has highlighted text, you may be part of a test that the business is running. Approximately 5 percent of the search outcomes on a website you visit highlight text.
A Google engineer confirmed on Twitter (via SearchEngineLand) that the firm is presently testing this feature on about 5 percent of all WebAnswer outcomes, which means that the user visits a website via a search snippet. Those seeing this experiment will discover that some parts of an article are highlighted based on their search query for Google.
Only a small part of Google searches are watching this change, so you might not see it yet. It’s uncertain whether Google plans to roll this out at any stage to a wider group of users.
Notably, this function is not new to Google Search itself as it first appeared with AMP pages in 2018 as this highlighting function. Some AMP pages will scroll to and highlight the part of the article that specifically answers a query with searches on mobile devices. Google is not only shifting the function to desktop users with this experiment, but also removing the limitation on AMP-only.
Apparently this highlighting function also only operates with search on Google Chrome, as it uses the browser’s “targetText” function. The function does not operate correctly in some instances, which could be one reason why Google is not rolling it out widely.