“Google Nest” was announced as the new unified smart-home brand of the company at I / O 2019. In relationto re-naming products, Google has set out obligations to privacy and account migration. This method also includes the going back of the old “Nest” logo, and on the Nest Hello, Google’s “G” takes its place.
The initial word mark “Nest” featured a “n” lower case and was physically touched by all the letters. The joined “s” and “t” were particularly subtle to convey a feeling of connection that is suitable for smart homes. This logo appears prominently on almost every Nest product’s face.
That branding is substituted in Google Sans below by a multi-colored “G” with “Nest.” When viewing video feeds from Nest Cams and the Nest Hello, the fresh logo is already noticeable.
Today, a picture of the Google Store video doorbell shows the Nest word mark replaced by the “G” logo found on all other Google products, including Pixels, Nest Hubs, and smart speakers. Assuming this is an real rendering of the item, the logo is much weaker than before, and not really visible unless you are close up.
We’ve only found this update so far on a product shot advertising package that contains GE’s smart bulb doorbell, Google Home Mini, and C. Everywhere, the official product website still has the old logo.
Because the Nest Hello is a pretty new product and has just been awarded a machine learning-based package detection feature, updating the branding makes sense for Google. In Google Sans, the “G” is more iconic and exciting than Google Sans ‘ “Nest.” We have contacted Google to see if this is official, and if we should expect this change in more places.
After the on-stage announcement in May, “Google” was officially added to the names of current Nest goods, while Google Home Hubs are now being sold with a “Nest Hub” name change sticker.