Popular services such as Facebook, Instagram, and even Google’s own services have dominated autoplaying videos. The Google Play Store will begin using autoplay for video listing apps sometime this month.
Google kicks off this new practice sometime during the month of September, detailed on a support page first found by XDA. Promotional videos for app listings hosted on YouTube will begin playing automatically when a user visits the site of the app.
Unfortunately, Google is not detailing how the video will perform, including whether it will be silent or not, or whether the functionality on mobile links can be disabled.
However, Google is pressing developers to prepare their videos for this shift. To use autoplay on Google Play, these promotional videos need to be disabled by monetization and have no copyright allegations. The company describes that this requirement is intended to assist prevent user confusion if a monetized video triggers an unrelated video ad. Monetization must be discontinued before 1 November.