Last week, the Apple Watch Series 5 kicked off a discussion about Google, smartwatches, and how a significant competitor is not Wear OS. A new report today sheds light on Google’s smartwatch ambition Made and how Google-branded phones were murdered by Rick Osterloh in 2016.
These watches were scheduled to be announced at one stage alongside the Pixel and Pixel XL, according to Business Insider today, but Rick Osterloh pulled the plug at the last second for a number of reasons. The freshly minted hardware manager wanted a unified product-wide design language.
That was not the case between the LG-made watches and other products released, but the performance and lack of synergy between the wearables and Pixel phones were more concerned. According to a former worker on the project, something seemingly as fundamental as syncing “didn’t work that great,” Ultimately, Osterloh didn’t “want a peripheral item to bring down Google’s hardware brand name.” The watches seemed to be nearer to the LG Nexus model than the Pixel.
Although the product photoshoot was completed, these variables resulted to the project being canned in the last second. Whether a final name has ever been decided is unclear, with a source speaking to BI interestingly noting that the branding of the Pixel phone “was not finalized until very late.”
Ultimately, as the LG Watch Style and LG Watch Sport, the item was “salvaged.” The report continues on the sales and developer assistance front to address the present dismal state of Wear OS. Business Insider, citing sources, claims that next month there will be no Pixel Watch or other comparable Google-made device.