“How Google Search works” is a perennially asked question, and in political contexts the question is increasingly being asked. Throughout recent years, the company has taken steps to market and be more open, including a Search Liaison, with the latest being an updated video explainer.
Released this morning on YouTube, it comes nine years after the original Matt Cutts video “How Search Works.” Today’s in the style of popular explaners is just a voiceover, graphics, and markups.
Google is swift to highlight how it’s just 5 minutes, two minutes longer than the original. Topics covered include history, web pages indexing (or mapping), ranking sites, and serving results.
The query used to illustrate is amusingly “lasagna” and you walked through a search’s high-level process, although there is no Knowledge Panels overview. Spam, with the video equating the concept to spam robocalls, are the issues discussed.
It is well worth a watch and reveals first homepage screenshots while touching briefly on PageRank’s original concept. Linking connects with other concepts such as location of search and publication time.
Search Quality Raters and the Guidelines for Search Quality Evaluators are also covered. At the end of the video, the latter PDF is connected to the dedicated “How Search Works” page.
This how video works with Google Search may be older than using the homepage’s previous, non-material theme redesign.