5G smartphones are a thing of the past, and networks are slowly rolling out to match that. However, AT&T has been blatantly misleading customers for a while with its “5G Evolution” branding. It has now been decided that AT&T will stop using that branding, but the company won’t remove the “5Ge” icon from Android phones anytime soon.
“5G Evolution” is simply a rebrand of a 4G LTE-A network from AT&T. It’s not 5G but that’s what AT&T really wanted people to think. T-Mobile has brought a charge to get AT&T to stop the branding and now the Nation Advertising Review Board (NARB) has “recommended” that AT&T stop using the branding because it “is not likely to alert consumers that the service is not 5G.”
AT&T has agreed to stop using “5G Evolution” in commercials and other forms of advertising in line with that recommendation, although the company points out that it disagrees with that reasoning.
However, AT&T said it would continue to deploy the “5Ge” icon on smartphones in a statement to Light Reading (via Android Police).
Most Android and iOS smartphones operating on AT&T ‘s network currently show “5Ge” in the status bar. That’s despite the fact that the phones do run on slightly upgraded 4G LTE networks. Also it’s particularly confusing if the device can actually run on 5G networks.