Google ‘s Chrome browser has a major share of desktop computers but there’s always competition out there. With the growing popularity of Microsoft ‘s new Edge browser, Google now uses Gmail’s sign-in alerts to push those new users back to Google Chrome.
Whenever you sign in on a new device or browser to a Google account you will receive an email sign-in alert. Generally speaking, these emails only contain information such as the location and device you’ve signed in with, but when users sign in via Microsoft ‘s new Edge browser there is a special message.
A new email sent to Gmail users, spotted by TechDows, identifies that Microsoft Edge users use that browser, and recommends download Chrome in the email. The message isn’t especially pushy, but it’s certainly notable because Google doesn’t do that from any other device or browser. The message also mentions Google ‘s usual Chrome advertisement, saying it’s a “fast, simple, and secure browser built for the modern web.” You can see the email in full below.
This is far from Google ‘s first attempt to advertise users to Edge on Chrome. For example , earlier this year a slew of promotional banners were spotted where Edge users would see Google recommending Chrome whenever they used services such as Gmail , Google Docs, Translate, and several other online Google offerings. There was also a blatant warning from the Chrome Web Store too.
It really shouldn’t come as a surprise that Google uses its own products, such as Gmail, to compete with Microsoft Edge and keep users on the Google site itself. Despite the popularity of Microsoft Edge, however, Google don’t really have much to worry about. In fact, market share for Chrome has only grown in the past few months.