When it comes to smart TV platforms, Roku was the biggest player in the US, but Google ‘s Android TV hasn’t given up the fight. Today, Google ‘s platform is gaining boost as TCL revealed it would begin selling Android TV models for the first time in the US.
In a press release, TCL says it will “[leverage] its years-long mobile device partnership with Google” to carry those new televisions to the US. In the past, TCL offered Android TV models overseas but after 2014 only sold models running Roku in the States.
TCL ‘s collection of built-in Roku smart TVs has become highly popular in the US, largely because of their value proposition. The affordable panels of the company also include top-tier features and quality of picture for a fraction of the competition ‘s cost. Now, the same with Google’s Android TV platform will be offered using exactly the same hardware.
Chris Larson, TCL North America’s senior vice president says:
Roku TCL TVs won’t go anywhere, as Android TV models will be sold alongside. Currently, there are only two TCL models available on Google ‘s platform, 32-inch and 40-inch 1080p TVs now shipping from Best Buy at a price starting at $129.
Notably, this comes just a few weeks after TCL launched its first US Android smartphones.