Considering just how much hype leaks created and reveals ahead of the Google Pixel 4 release, it’s kind of surprising that one managed to slip the net— Google Cereal.
It was a surprise package that didn’t have any fanfare — yeah, during the Made by Google 2019 keynote it didn’t even get a mention — strange as it might seem. Cheerios, as we all know, has been the gold standard for breakfast nutrition for years. What can Google do in the food stakes to usurp Kellogg and co? We’re going to find out.
I can’t blame the packaging for a second. The box design, scale and overall enjoyment element has been nailed by Google. If I’m not right, it’s made entirely from recycled cardboard— a wise decision that’s environmentally conscious. Nonetheless, the clasp at the top of the box is unnecessarily closed, making it a bit of a hassle to open your Google Cereal.
While the main event here is the inside breakfast goodness, the new Google Pixel device also gives you a “free” gift. I was lucky enough to get the “Simply White” template, but I put it aside to focus on the main event alone.
Google Cereal gives you 100% of your daily allowance of Magic, Curiosity, and Feeling Lucky to those who inquire about the nutritional information. While this is certainly overkill, a little indulgence is more than healthy every now and again— while I tend to minimize my Feeling Lucky intake.
You’ll also find a solid maze puzzle round back that I have to admit has taken a little longer to solve than I’d hoped. There’s also a QR code compatible with the toy in the box which takes you to some vacuous YouTube vlogger to a link on social media.
Google Cereal provides a colorful bowl that works best with whole or full-fat milk as a first attempt to tackle the cereal industry’s behemoths. In their first attempt, Google definitely took design cues from Kelloggs.
Most of the bowl consists of these Cheerio-want tobe hoops with Google-branded marshmallow bites, as well as small meringue gems that I believe. There are plenty of influences here, it is obvious.
It was quite the challenge to overcome the difference in texture between the sticks, the marshmallow bits and meringue along with cold milk. Without chocolate, I would compare the flavor to a S’more, but a lot wetter. There are much better cereals out there if you trust mouthfeel.
I was disappointed with the paltry portion size, but it turns out that in one portion there was enough sugar to shame Krispy Kreme. The gritty sugar can leave an aftertaste with so much going on in your bowl that should be expected.