Last year, Google announced that a site favicon and domain name will feature prominently in all mobile Search results. Such series of changes are now coming to Desktop Search this week along with a prominent “Ad” label.
Search results announced this morning see a slight redesign where the page name now appears below a top line featuring a favicon and domain name for the site. Google hopes to put the “front and center” branding of a website, and”[ help] you better understand where the information comes from and what pages you are looking for have.”
The tweak uses black text to see the path of the Website. Google Search, meanwhile, has a more prominent “Ad” marker that is bold and not green any more.
Site icons play a major role in “anchoring each result,” and help users “more easily scan the page of results and decide what to explore next.” They also help site branding, with a webmaster guide on choosing a preferred organic listing icon available.
This design embraces new content formats on the mobile such as AMP stories. Google could add more action buttons to the search result cards and helpful previews.
Google Search desktop favicons and the other changes roll out this week after rolling out to the mobile search site and apps.