With several billion-user products and the continuing pursuit of the next billion, creating inclusive products that reflect everyone is particularly important for Google. Google discussed the building of inclusive products today.
Beginning with the process of product development, it means that underrepresented voices can provide input throughout and during product design, prototyping, user research UX design, and marketing. Such an approach was taken to ensure that insensitive language was not used when developing Google Assistant, and Google notes how often regular input is provided.
Head Annie Jean-Baptiste discussed how the task of a product inclusion team is to help “Google create products that reflect all of our users, regardless of who they are or where they live.”
Meanwhile, the company has a 2,000-employee inclusion champion group to provide the “broadest perspective when developing products.”
Eventually, Google mentions how last year’s training in product inclusion was offered to “leaders across product areas” Starting with 12,000 Googlers taking the class, new engineers are trained on inclusive product design, with plans to expand in 2020.